Introduction

Choosing food for a dog, cat or horse is one of the most frequent decisions a pet owner makes, and one of the most confusing. Labels are crowded with claims, ingredient lists run to dozens of lines, and every animal seems to have its own preferences and sensitivities. A good starting point is a manufacturer that explains clearly what goes into its recipes and how it checks them. That is exactly how Josera, the family-run German pet food maker, presents itself.

Josera says it brings more than 80 years of experience in producing its own animal feed, and its range covers every life stage, “from puppy, foal and kitten to senior”. In this guide, we look at how to choose the right food for your animal, what sets Josera apart, and some of its best-known recipes for dogs, cats and horses. You can explore the full range at Josera’s online shop.

Explore Josera Pet Food

1. Why Pet Food Quality Matters

What goes into the bowl every day has a direct effect on how an animal looks, feels and behaves. Coat condition, digestion, energy levels and weight are all shaped by diet over time. Because pets eat the same food for weeks or months at a stretch, small differences in recipe and quality add up.

When comparing foods, it helps to ask a few practical questions:

• Life stage: Is the food made for a puppy, an adult or a senior animal?
• Special needs: Does your pet have a sensitive stomach, a tendency to intolerances, or a weight that needs watching?
• Ingredients: Are the protein sources clearly named, and are there additives you’d rather avoid?
• Quality control: Does the manufacturer explain how ingredients and finished products are checked?

A brand that answers these questions openly makes the choice much easier, and Josera publishes a good deal of this information on its website.

2. Who Is Josera?

Josera describes itself as a family-run company and a specialist in animal nutrition, producing its pet food in Kleinheubach, Germany. Its brand message is built around “Petfood with passion” and “Super Premium quality from Germany”, and its slogan sums up the focus on results: “Good food. Good poop.”

According to the brand, its recipes are developed by a team of nutritional scientists, veterinarians and agricultural scientists who draw on current findings in animal nutrition. The range is organised around three animals: dogs, cats and horses, with dry food, wet food, treats and supplementary products for each. Josera also sells accessories and offers a separate line of veterinary diet products.

If you’d like to see the full line-up before reading on, browse the Josera dog, cat and horse ranges by animal and life stage.

3. Quality Checked in Josera’s Own Laboratory

One of Josera’s most distinctive claims is its in-house laboratory. The brand says every incoming raw material is tested before it is processed, and finished products are checked again before they leave the plant.

Josera states that its laboratory is accredited by DAkkS, the German national accreditation body, to DIN EN ISO/IEC 17025, the international standard for testing laboratories, and that it has been regularly accredited since 2012. The company says around 20 people work in the lab, including food chemists, biologists and lab technicians, and that it checks some 322,000 test parameters a year.

The brand also lists a set of promises that apply across its range:

• No genetic engineering
• No artificial flavourings
• No added artificial colourings
• No added wheat, soy, sugar or dairy products
• No animal testing
• Laboratory-tested quality

For owners who like to know how their pet’s food is made, this level of detail is reassuring. You can read more about the brand’s approach to quality on the Josera website.

4. Dog Food for Every Life Stage and Need

Dog food is the largest part of Josera’s range. It is organised by life stage (pregnant dogs and puppies, junior, adult and senior) and by special characteristics such as grain-free, gluten-free, high meat content, sensitive, reduced fat, hypoallergenic, with prebiotics, potato-free and poultry-free. That makes it easy to narrow the range down to what suits your dog.

Duck & Potato

Duck & Potato (formerly Ente & Kartoffel) is one of the customer favourites featured on Josera’s homepage. It is a grain-free dry food for adult dogs of all breeds and sizes. The brand says 75% of the total protein comes from animal sources, and the recipe includes biotin and fatty acids for healthy skin and a shiny coat. It has a moderate energy content and now includes “Josera IMMUNE PLUS”, which the brand says helps support an intact immune system. The recipe is unchanged; only the packaging has a new design.

Hypoallergenic

For dogs that tend to react to certain ingredients, Josera Hypoallergenic uses insects as a single, unusual animal protein source. It is grain-free, easy to digest, has moderate fat and protein, and includes L-carnitine and taurine, which the brand says support heart function. Josera notes it is also suitable as a senior food and for dogs with sensitive stomachs.

Other popular dog products include Chicken & Rice, Senior Salmon & Rice, FiestaPlus, SensiJunior and Josera Meat Bars treats. Compare the recipes side by side in the Josera dog food range.

5. Cat Food for Discerning Eaters

Cats are famously particular, and Josera leans into this with its “Perfect Match” idea: a wide cat range designed so every cat can find a food it likes. The range can be filtered by life stage (kittens, adults and seniors) and by needs such as grain-free, gluten-free, kidney support, neutered and sterilised cats, hypoallergenic, low-fat, sensitive, skin and coat, high meat content, and no added sugar.

NatureCat

NatureCat is described as a food “for wild bundles of energy – and without grain”. According to Josera, it contains 34% dried poultry protein and 4% dried salmon protein, rounded off with herbs and fruit. The brand says unsaturated fatty acids, salmon protein, vitamins and trace elements support healthy skin and a shiny coat, and that the recipe promotes a urine pH of 6.0–6.5, which can help counteract the formation of urinary stones.

Other cat favourites include Culinesse, Senior, Help Hypoallergenic, Kitten Grainfree and wet food options such as Filet pure chicken and Paté multipacks.

Find the Right Food for Your Pet

6. Feed for Horses

Unusually for a pet food brand, Josera also has a full horse range, including mueslis, conditioning feed, mineral feed, supplementary feed, hay cobs and roughage, mash, treats and stable hygiene products. Josera also offers a hay analysis service.

A good example is Kraut & Rüben Heucobs. Josera says these cobs contain 100% grasses and herbs from natural meadows, have a low fructan content thanks to the timing of the cut, are dust-free after repeated sieving, and contain no molasses or added sugar. The brand adds that they are produced and dried CO2-neutrally using solar energy and reforestation projects. Hay cobs are traditionally used to replace or supplement roughage, for example for thin or older horses, horses recovering from illness, or horses with dental problems.

Horse owners can browse mueslis, minerals and hay cobs in the Josera horse feed range.

7. Try Before You Commit

Switching foods can be a gamble if your pet is fussy, so Josera offers trial packages. According to the brand, you receive two food samples completely free, plus a €5 voucher that you can redeem in the Josera online shop or at a local retailer.

Josera also offers free feeding advice by phone or email from Monday to Friday, 8 am to 5 pm, with advisers specially trained on its Exclusive and Help products. If you’d rather buy in person, a dealer finder on the website lists retailers that stock Josera.

8. Shopping, Delivery and Subscriptions

If you’re ordering online, it helps to know the practical details before you check out. Here is what Josera’s website says at the time of writing:

• Where it delivers: Germany and Austria only. Delivery outside these countries is currently not possible.
• Free delivery: on orders of €39 or more within Germany and Austria. Below that, shipping costs €3.95 in Germany and €5.95 in Austria.
• Delivery time: 1–3 working days in Germany for orders placed by 2 pm (Monday to Friday), and usually 3–5 working days to Austria. Parcels are delivered by DHL.
• Payment: PayPal, Visa and MasterCard, prepayment, and invoice or SEPA direct debit (subject to a credit check).
• New customers: a 10% voucher on the first order when you create a customer account.
• Savings subscription: the Spar-Abo gives 5% off and double reward points, with delivery intervals you choose. It is free and can be cancelled at any time.

Prices, offers and terms can change, so always check the current details on the Josera online shop before you order.

9. Tips for Switching Your Pet to a New Food

Whichever recipe you choose, a gradual changeover is usually kinder on your pet’s digestion than an overnight switch. A few general tips:

• Go slowly: mix increasing amounts of the new food with the old over several days.
• Follow the feeding guide: portion sizes depend on your animal’s weight, age and activity level, so check the guidance on the pack.
• Provide fresh water: especially important with dry food.
• Watch the results: coat, energy and digestion are good indicators of whether a food suits your pet.
• Ask a vet: if your animal has a medical condition or known allergies, speak to your vet before changing its diet.

Conclusion

Finding the right food for a dog, cat or horse is easier when the manufacturer is open about its recipes and quality checks. Josera combines more than 80 years of experience, an accredited in-house laboratory and a clear set of ingredient promises with a broad range for every life stage and many special needs, from grain-free and hypoallergenic dog food to NatureCat and Kraut & Rüben Heucobs for horses.

Whether you start with a free trial package or go straight to a full bag, Josera makes it simple to find a recipe that suits your animal.

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FAQs

Where is Josera pet food made?

Josera produces its pet food in Kleinheubach, Germany, where it also runs its own accredited laboratory.

Does Josera ship outside Germany?

The Josera online shop delivers to Germany and Austria. According to the website, delivery to other countries is currently not possible, but the dealer finder can help you locate retailers.

Is Josera food grain-free?

Not all of it, but many recipes are. The range can be filtered by grain-free and gluten-free options for both dogs and cats, and products such as Duck & Potato, Hypoallergenic and NatureCat are grain-free.

Does Josera test its food on animals?

No. Josera states that its products are made without animal testing.

Can I try Josera before buying a full bag?

Yes. Josera offers trial packages with two free food samples and a €5 voucher for the online shop or a local retailer.

Is there a discount for new customers?

Josera says new customers receive a 10% voucher on their first order when they create a customer account. Check the website for the current terms.